Katealisa Art Branding Project

Typography Choices.

My client, Kaetlin, wanted a clean, bold, but classy type font. I took her branding keywords and found multiple fonts that would suit her vision. She ended up loving all but chooses the third font “Belgian” to use as her main typeface.

Logo Design.

Already knowing what type of personality Kaetlin is, bubbly and a ray of sunshine, I wanted to incorporate stars into her logo. Including a planet ring-like design, I wanted her customers to have a sense of Kaetlin’s all-range skillset as an artist.

Product Prototypes.

Kaetlin offers two types of tote bags- standard and messenger. I photoshopped the logo design onto the two bag options to view how it would look for a product view.

Marketing Posts.

To help Kaetlin upstart her business, I created a few mock-up posts to market her branding.